United Sports Brands appoints Advanced Studio as Italian distribution partner for NATHAN and PEARL iZUMi 

United Sports Brands announces the appointment of Advanced Studio as its new distribution partner for NATHAN and PEARL iZUMi in Italy, effective immediately. Led by CEO Stefano Pomogranato, Advanced Studio will support both brands’ renewed presence in the Italian market, connecting them with specialist retailers and the country’s passionate running and cycling communities. 

The partnership combines the performance expertise of NATHAN and PEARL iZUMi with a team whose careers span 30 years in the sports, outdoor and lifestyle industry. From its Milan base and through its regional sales network, Advanced Studio brings extensive experience in developing international brands, building retail relationships and turning brand ambition into lasting market presence.

“Italy is a market with a deep passion for sport, and we see tremendous potential for both brands.”
Patrick cloots
CEO / SVP International at USBE

“We are excited to see NATHAN and PEARL iZUMi represented in Italy again with the energy, focus and ambition they deserve,” said Patrick Cloots, CEO Europe / SVP International, United Sports Brands. “Italy is a market with a deep passion for sport, and we see tremendous potential for both brands. In Stefano and his team, we have found a partner with outstanding expertise, extensive experience and a real understanding of how to build brands locally. We are delighted to begin this partnership and ambitious about what we can achieve together.” 

For NATHAN, the focus will be on strengthening relationships with specialist running retailers and introducing road and trail runners to its hydration, visibility and performance accessories. Product education, testing opportunities and engagement with running communities will support the brand’s development.

“NATHAN and PEARL iZUMi each have a distinctive identity and a compelling story.”
Stefano Pomogranato
CEO of Advanced Studio

For PEARL iZUMi, Advanced Studio will focus on premium cycling apparel, working with selected retailers and connecting with riders, clubs and teams. Community engagement and the development of custom apparel opportunities will help build a lasting connection with Italian cyclists. 

“NATHAN and PEARL iZUMi each have a distinctive identity and a compelling story to share with Italian athletes and retailers,” said Stefano Pomogranato, CEO of Advanced Studio. “We are proud to have been entrusted with this next chapter. Our team brings decades of experience, strong relationships and a hands-on approach to developing brands. We are ready to get started, support our retail partners and give runners and cyclists the opportunity to discover—or rediscover—what makes these brands special.” 

The partnership takes effect immediately, with Advanced Studio serving as the local point of contact for Italian retailers and commercial enquiries. 

About Advanced Studio 

Advanced Studio is a Milan-based sales and brand development agency specialising in sports, outdoor, performance and lifestyle brands. Its expertise covers market entry, distribution development, brand positioning and marketing, supported by an established network of retailers and regional showrooms. 

ADVANCED STUDIO WEBSITE

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EQYP Webshop

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KT tape Webshop

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